Perfect synergy of technology and marketing
The experts at Butter and Salt tech marketing GmbH are responsible for the market launch of the newly founded International Semiconductor Alliance ISA and will be in charge of marketing activities in partner management in the future. ISA is a cooperation of leading international technology companies from the semiconductor industry that pursue the goal of offering customers comprehensive services from a single source for the selection, project planning and implementation of manufacturing processes.
While the ISA founding companies Tresky GmbH, budatec GmbH, Bond Pulse and Berlin-based Nanotest und Design GmbH share a high level of technical expertise, the marketing experts at Butter and Salt contribute profound knowledge of the diverse B2B marketing channels. “A successful market launch is based on a precise marketing strategy and targeted communication measures. In addition, as a dedicated B2B marketing agency, we speak the language of technical companies. As a result, we can actively support ISA on its way to the market with extensive marketing tools of a creative, writing or organisational nature and solid expertise,” emphasises Florian Schildein, Managing Director of Butter and Salt GmbH.
The ISA members are therefore relying on Butter and Salt’s expertise for the consistent development and expansion of the International Semiconductor Alliance ISA brand. The aim is to inform potential customers about the integrated manufacturing concepts offered by the Alliance using specifically targeted online and offline marketing tools. New partner companies are also to be made aware of the Alliance.
The ISA founding companies jointly offer all sub-processes of assembly and connection technology. Customers can therefore obtain all the processes required in a manufacturing chain, such as bonding, soldering and sintering up to inspection and quality analysis, from a single source. The alliance’s portfolio also includes cross-process support and consulting services. This ensures efficient, reliable and reproducible production processes and massively reduces both implementation costs and time-to-market.
“The specialists at Butter and Salt are industry insiders. That’s why they have the necessary expertise to introduce the International Semiconductor Alliance ISA to the market and strategically drive forward the brand development,” says Daniel Schultze, Managing Director of Tresky GmbH and one of the Alliance founders. However, the Alliance is not only open to customers and interested parties. In fact, other companies are also welcome to join the Alliance. “Interested companies can inform themselves about a possible collaboration during the productronica trade fair taking place in Munich from 14 to 17 November,” explains Dipl.-Ing. Alexander Dahlbüdding, Managing Director of budatec GmbH. For example at Tresky in Hall B2, Stand 312 or in Hall A1 at budatec Stand 347 and at Nanotest Stand 349.
