As part of the collaboration with Butter and Salt, the positioning in the market was to be clearly worked out in order to position Eutect as an innovative process specialist in the field of selective soldering. In this context, there were no limits to creativity. Presenting technical concepts and realisations outside of conventional marketing is still the basis of Eutect GmbH’s marketing and communication strategy today. Butter and Salt is fully responsible for the strategy and implementation.

With a new logo and CI/CD, including a new visual language, Eutect was presented on the market in an innovative and modern way. At the customer’s request, new creative paths were taken, such as the development of own comic figures that represent the employees and present the company in a likeable and open manner. Furthermore, elements from B2C marketing were consciously integrated in order to break through the pure facts-and-figures communication in technical marketing.