VALLEY IT GROUP relies on the expertise of marketing agency Butter and Salt to successfully build its brand. With a clear strategy, Butter and Salt supported the company in positioning itself in the target market by focussing its communication and addressing the relevant target groups. In addition to the development of a customised website that highlights the member companies and the strengths of the VALLEY IT GROUP, all communication media – from print to digital – were standardised. The result is a consistent brand image that creates trust and paves the way for sustainable growth.